Niall Horan, Olly Murs and Liam Payne recreate The Office in video to honour One Direction's management company

Exclusive: The tongue-in-cheek video sees Horan and Murs pretending to be their managers
Isobel Frodsham5 November 2019
The Weekender

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Niall Horan and Olly Murs appeared in a video parody of The Office to honour the founders of their management company, Modest!.

The singers impersonated their managers - industry stalwarts Richard Griffiths and Harry Magee - in a mockumentary-style video at the company's offices in Parsons Green, west London, to celebrate the duo.

Griffiths and Magee founded their company in 2003 and managed One Direction from 2010 until their split in 2016. They currently represent artists such as Horan, Murs, Little Mix, Katherine Jenkins and the Spice Girls.

Within the tongue-in-cheek video, played at the Music Industry Trusts award at the Grosvenor House Hotel in central London on Monday night and recorded by the Evening Standard, Horan, 26, and Murs, 35, wore fake beards and dyed their hair grey while impersonating the two founders.

Niall Horan portraying Harry Magee (Evening Standard)

They are seen arguing about football, trying to encourage head of agency business CAA, Rob Light, to come to the awards ceremony and ducking out of work early to go and play golf.

The star-studded video also saw Horan’s One Direction bandmate, Liam Payne, playing a “tattooed IT worker”, Jenkins portraying an operatic office worker, Marvin Humes as a receptionist and Lemar playing a lactose intolerant member of staff.

Liam Payne playing the "tattooed IT worker" (Evening Standard)

The sketch was preceded by a series of messages of congratulations from other artists, including Little Mix, Harry Styles and the Osbournes.

In the video, Horan said: “I love these two men, can’t talk highly enough for them. They deserve every single thing that comes their way, including all the wine and cheese they demand at every single place they go. Richard and Harry, I love you both.”

Music Industry Trusts Awards (MITS) 2019 - In pictures

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Payne said: “Starting off at a young age as we did, I don’t think we could’ve really asked for better mentors at the start of it.

“It became so much more than just work, as it was a family. We grew up with you guys, so I can't thank you enough for that.”

Styles joked: "Harry and Richard? I don't think I ever met either of them," before adding: "Congratulations guys, I love you both very much. I'm really happy for you."

Olly Murs as Richard Griffiths (Evening Standard)

Ozzy Osbourne said: "Thank you for everything," while wife Sharon added: "Richard, we've been in this industry a long time together...it's well deserved for you to both receive this award."

Perrie Edwards of Little Mix said: “Harry and Richard, congratulations on your MITS award, you deserve it you gorgey huns. You’re very supportive of us, you always have our backs and we appreciate everything you’ve done through our whole careers. We love you so much. Congratulations!”

Other stars that honoured the businessmen included Louis Tomlinson, 5 Seconds of Summer, Murs and last year's winner, co-head of the CAA Emma Banks.

The awards ceremony, which is in its 28th year, was hosted by Rochelle and Marvin Humes, also raised money for the Brit Trust, which funds the Brit school in Croydon, and music therapy charity, Nordoff Robbins.

Jenkins, Horan, Murs and singer Alison Moyet also performed at the event, which was sponsored by PPL, SJM Concerts, Hipgnosis and Spotify.

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